Fjällräven
If you’re a mountain climber, cold-weather enthusiast, or just happen to be someone who goes outside, you may often be unprepared for the freezing conditions during the winter season. Åke Nordin from Sweden often went head-to-head with the harsh Scandinavian elements. After trekking numerous times in the mountains, he decided to improve upon the backpacks of the time, as they often did not evenly distribute weight and therefore were clumsy and heavy. Åke added a wooden frame to his backpack, solving the problem and this quickly caught others’ attention. In no time at all he was inventing lightweight waterproof tents, comfortable sleeping bags, and durable winter attire. With the help of Fjällräven you too can learn to enjoy the outdoors even in the chilliest of conditions.